MGMT 6.3 Case Study: E-commerce & Mobile Commerce

Hello,

Below is the information for this case study. Also, attached is a very detailed APA template to follow for the formatting and creation of the paper.

Overview

The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the ‘online shopping bandwagon’ in order to stay competitive.

Case Study Assignment

Conduct research on ONEof the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

• Location-Based Marketing
• Mobile Retargeting
• Virtual and Augmented Reality on Mobile
• Mobile SEO
• Chatbots, AI, Shopping Assistants
• Internet of Things (IoT)

REQUIREMENTS

Use the APA Style Template as a guide for completing this assignment. Delete the notes and fill in the template with your data.

• Scholarly paper
• Microsoft Word® (DOCX)
• Current APA style
  • Times New Roman font
  • 12 pt font
  • Double-spaced lines
  • Title Page
  • Page Headers on all pages
  • Abstract page
  • Body of the Text
    • Introductory paragraph
    • Citations
    • Conclusion
  • Reference List page
• MINIMUM of TWO FULL pages in the Body of the Text
• Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook.

The textbook use for the class is the following:

Information Technology for Management: On-Demand Strategies for Performance, Growth and Sustainability

Edition: 11th
Year: 2018

ISBN: 9781118890790 (printed copy), 9781118890868 (eBook)Author: Efraim Turban, Carol Pollard, and Gregory WoodPublisher: Wiley

Thanks in Advance!!