Marketing Communication Channels for Selected Business

Assignment Content
Marketing communications channels, whether traditional or online, are used to attract buyers and increase customer loyalty. Different channels are used for different reasons, such as for reaching specific demographics or for their functionality. Marketing teams must analyze various communication channels to determine the best fit for their product or service. Within the marketing plan, teams must identify the channels that can be used to convey key messages.

Using your selected business from the previous assessments, create an outline in which you:

Select and identify at least 5 marketing communication channels that could be used to reach selected audiences that area fit for your selected business. These should include online and traditional communication channels to convey key messages.
Determine the advantages and disadvantages of each selection.
Answer
1. Introduction
The introduction would include background information on what is marketing communication and what are the purposes of undertaking such communication. It would also provide readers with an overview of the forthcoming report, including an outline of the different sections contained in the report. The introduction would help set the stage for the remaining report by outlining the key points that are going to be discussed. It would draw readers’ attention to the systematic unfolding of the report’s elements. In addition, the introduction would also provide information on why should we use marketing communication, including reasons such as creating and reinforcing brand awareness, encouraging engagement with customers, and driving sales. The introduction would set a formal tone as expected in an academic report; it would provide an awareness regarding the importance of marketing communication practices in today’s dynamic business environment and businesses’ continuing commitment to meet customers’ needs. It would help readers to understand the growing importance of marketing communication in modern businesses. Furthermore, the introduction would include an outline on what sections will be analysed in the forthcoming report and what the readers can expect to find in each of the sections. Through this, readers will be helped to navigate the report from a systematic perspective. This will draw readers’ attention to the clear structure of the report. By providing an outline, readers will have the assurance that the report is well designed. Last but not least, the introduction would provide a briefing about the chosen business. This will enable readers to gain a general understanding of the business’s products, services, locations, distribution channels and other general operations of the chosen business. It paves the way to a detailed analysis on how marketing communication channels can be applied to meet the specific needs and wants of the chosen business. Readers would be provided with greater depth of understanding the nature of the business. Based on the analysis of marketing communication channels in relation to the chosen businesses, readers would be able to appreciate the business relevance of marketing communication theories and practices. Also, as the report develops, the application of marketing communication practices would be closely linked with the general operations of the chosen businesses. It would provide a structured and coherent transitional point between each of the marketing communication channels to be discussed.
2. Online Marketing Communication Channels
2.1. Social Media Platforms
2.2. Email Marketing
2.3. Search Engine Marketing
3. Traditional Marketing Communication Channels
3.1. Television Advertising
3.2. Print Advertising
3.3. Direct Mail
4. Advantages and Disadvantages of Online Channels
4.1. Social Media Platforms
4.2. Email Marketing
4.3. Search Engine Marketing
5. Advantages and Disadvantages of Traditional Channels
5.1. Television Advertising
5.2. Print Advertising
5.3. Direct Mail
6. Conclusion