LuxJet – Premium Business Class Travel Essay Between Sydney And San Francisco.

LuxJet Target Audience: Senior executives who regularly travel between Sydney and San Francisco
Behaviouristic segmentation of the audience
There are three ways to broadly classify the market according to the consumer criteria –– behavioural, psychographic and profile. The concept of behaviouristic segmentation aids in dividing the target market into groups after considering the many variables like the benefits, occasion, user …