launching iPhone in China
Question Description
Launching iPhone in China Preliminary Marketing Plan
Marketing objectives
- a)Target market description โ China customers
- b)Market penetration and coverage
SWOT Analysis
- a)Strengths
- b)Weaknesses
- c)Opportunities
- d)Threats
Production adaption
- a)Core component
- b)Packaging component
Promotion mix
- a)Advertising
- b)Sales promotions
- c)Personal selling
Distribution
- a)Port selection
- b)Mode selection
Channels of distribution
Price determination
600 words or more
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