Importance Of Distinguishing A Brand: A Case Study Of Dove Company In Singapore

Communication Challenges Facing the OrganisationThis paper evaluates the importance of the need for an organisation to distinguish its brand with the aim of raising its profile in the eyes of the target audience and the local news media. The paper analyses the theme by examining the operation of Dove Company in Singapore. It presents communication challenges facing the organisation on the dynamics and characteristics of the global business ind…