Factors Affecting Purchase Intention Of Indian Customers Towards Organic Apparel: An Analysis Using TpB Model

Importance of TpB model in analyzing green consumer practices in Indian market1.The given article attempts to understand different factors which affect the intention of Indian customers towards purchasing the organic apparel. The given literature reviews the opinions and studies of different authors and most significantly, Theory of Planned Behavior Model is applied to analyze the purchase intention of Indian consumers to organic cloths. In th…