Essay: Market Entry Modes And Strategies” (40 Characters)

Introduction to Shoes of PreyAccording to Carey (2018), Shoes of Prey has a vision that is to redefine fashion regardless of whatever the future of retail fashion might be. The article is clear on the fact that Shoes of Prey did not believe on mass production for women wear and that women need not to be tied to what the market already offers. Therefore, the company developed an idea, a niche in which women worldwide could design their own foot…