Driving Forces Of Southwest Airlines, Success Factors Of Southwest Airlines, Challenges For The Company, Resources And Capabilities Of The Company, Classical SWOT Analysis, Strategy Alternatives, Current Strategies Of The Company, Assessment Of The S Essay.

The first challenge is that they follow a business model which offers services at the cheapest price.
Cheapestprice- Southwest airlines has cheaper ticket prices than most airlines in the USA. It is affordable for common people, so it can compete well with the other airline companies.
Assets- It has grown bigger in size as it has more assets like credit and cash, than the other smaller airline companies.
Efficient employees- Employees …