Discussions

1. Please select only one (1) of the following questions to discuss in a minimum of 100 words. Don’t forget to read and respond to at least one other student’s post. 

1) From the Ideas vs. Opportunities video, discuss the framework that should be used to determine if ideas can be viable business opportunities. 

2) From the 2022 Breakthrough Brands report, please discuss the one breakthrough brand that you find most compelling. What is the simple idea? What is the business opportunity? 

2. Week#3’s essay will look at Managing Interdependence.  As you will read in Chapter #2, social responsibility, ethical behavior, interdependence, and sustainability are important concerns to be built into management control.  Keeping in mind those discussions and others referenced in our text, this essay will express your personal views with supporting information and must include the following points:

• how a specific company has addressed at least two of the following: social responsibility, ethical behavior, interdependence, and sustainability