Discussion Posts

Task 1 

Please consider the following questions over the two weeks of the discussion (there is no need to try to cover everything in the first post): 

The word ‘marketing’ means      many different things to many different people (whether they are directly      involved in ‘marketing’ or not). Why do you think this is? 

There are many definitions      of marketing in the Lecturecast, and in the required and additional      reading materials. What are the pros and cons of some of these definitions      and which one(s) best represent(s) what marketing is truly about? 

Task 2

• What arguments are there for      and against the practice of marketing?

Task 3 

What is the most significant ethical challenge in digital marketing today?

Task 4 

• What are the effective modern strategies for marketing?

Task 5

As an Engineer, how would you define Marketing?

Task 6 

What are the key differences between the traditional definition of marketing and other modern interpretations in the business world?

• Task 7 

Which definition of marketing do you find most relevant, and why?