College Writing 1: Rhetorical Analysis

These are the instructions for the paper. I would like this rhetorical Analysis about the tootsie roll pop commercial. The paper needs to be at least three pages. This should be a highschool level paper

You will be conducting a detailed and thorough rhetorical analysis of an advertisement or advertisement campaign, exploring its relationship of text to images and how the ad’s elements function to give it a certain shape and direction to the audience’s response to it. Additionally, you will be determining the ad’s overall effectiveness for its purpose and audience as well as analyzing the myths and values it perpetuates. You will analyze the ad in terms of purpose, audience, context, message/myth, appeals, style, and design.

1. Choose an advertisement and conduct a rhetorical analysis of the advertisement that looks at its relationship of text to image. You will present your audience with a main/central idea that presents your interpretation of the ad/ad campaign and what it is selling to the audience (both the myth and the product) as well as how it is selling it. Presenting your analysis will help your audience resist “falling” for the ad; it may prompt your readers to critically engage with a particular ad; or your interpretation may serve to entertain your readers.

You will want to consider what tone, language, details, explanations, and design will best sell your ideas to your readers. What will be the best medium for your analysis? An article, a website, or something else?

You will want to consider: Answer all of these within the paper

What is the ad trying to sell? Is it the product or something else?

Who is the ad targeting (intended audience)? How does the ad attempt to relate to the audience?

What feelings is the ad trying to create?

What is the ad saying, implying or promising?

What appeals (pathos, logos, ethos) does the ad use and how?

How is text used? Does it support or detract from the overall message

How do the design elements (color, line, repetition) of the visual affect their argument?

What subliminal messages/double meanings are invoked?

Is anything in the ad idealized?

Overall, is it effective and why?