Please respond to one question for each reading:

Q1. Save the Crabs. The authors discuss ways to assure quality and quality control when designing effective health messages. For the “Save the Crabs” campaign, what are some ways that the planners either addressed one to two of the quality components they would need to do to assure these components?

Q2. Save the Crabs. How does this campaign apply either product, price, place or promotion (the social marketing mix) for one of their several specific audience segments? How did they determine it was the right approach? Do not repeat the segment and component of the marketing mix already discussed by other students.

—

Q3. Thackeray et al. Integrating Social Media and Social Marketing.

Thackeray describes social marketing concepts that can be applied to social media, then lays out 4 steps to accomplish your social marketing goals. The first step is understanding your audience segment. Then the next steps are based on that segment. So first, let’s consider the target of your PSA’s. What would you need to learn about them in order to design the most appropriate social media campaign? Then how might the social media choices differ for that group and service or retail providers serving that population? (OR, how would these 4 steps need to be carried out in the Save the Crabs case example?)

Q4. Thackeray et al. Integrating Social Media and Social Marketing.

One of those steps is deciding what your purpose will be for using social media, and 5 possible purposes are outlined. Pick one and explain how you would apply it to engage your intended PSA audience (or apply to the Save the Crabs campaign, or the First Five examples in the lecture). How does this article help in refining the purpose and uses of social media, based on the 5 purposes? How does the purpose defined in step 2 point us in the right direction for planning strategy and the right social media platform?

https://www.thensmc.com/resources/showcase/save-th…

An 82-year-old man recently returned to the long-term care facility after hospitalization for open reduction internal fixation of the right hip. He has been divorced for over 50 years and has two adult children who visit him frequently in the nursing home. He has a 5-year history of mild to moderate dementia and known urinary tract infections. His last recorded mini mental state examination (MMSE) registered 18, which was 3 months ago. While in the hospital, he did have an indwelling catheter for 4 days. He has been incontinent since his return to the hospital but the staff their attributes this to the catheter and his deconditioned state following hospitalization. His medications include donepezil, memantine, and acetaminophen for pain and fever as needed. He has no other known medical problems except a history of multiple urinary tract infections throughout his lifetime that, according to his son, have required extensive antibiotic treatment. He enjoys drinking regular coffee throughout the day, says it is a habit he has had since his days in the service years ago. His family members and the nursing staff report that he has been very restless and has been unable to use the urinal on time the past couple of days.

Vital signs: T 99°F, HR 80, RR 18, BP 128/78, BMI 22. 

Chief Complaint: Foul smelling urine, incontinence, restless

Discuss the following:

1) What additional subjective data are you seeking to include past medical history, social, and relevant family history?
2) What additional objective data will you be assessing for?
3) What are the differential diagnoses that you are considering?
4) What laboratory tests will help you rule out some of the differential diagnoses?
5) What radiological examinations or additional diagnostic studies would you order?
6) What treatment and specific information about the prescription that you will give this patient?
7) What are the potential complications from the treatment ordered?
8) What additional laboratory tests might you consider ordering?
9) What additional patient teaching may be needed?
10) Will you be looking for a consult?

Mr. W.G. is a 53-year-old white man who began to experience chest discomfort while playing tennis with a friend. At first, he attributed his discomfort to the heat and having had a large breakfast. Gradually, however, discomfort intensified to a crushing sensation in the sternal area and the pain seemed to spread upward into his neck and lower jaw. The nature of the pain did not seem to change with deep breathing. When Mr. G. complained of feeling nauseated and began rubbing his chest, his tennis partner was concerned that his friend was having a heart attack and called 911 on his cell phone. The patient was transported to the ED of the nearest hospital and arrived within 30 minutes of the onset of chest pain. In route to the hospital, the patient was placed on nasal cannula and an IV D5W was started. Mr. G. received aspirin (325 mg po) and 2 mg/IV morphine. He is allergic to meperidine (rash). His pain has eased slightly in the last 15 minutes but is still significant; was 9/10 in severity; now7/10. In the ED, chest pain was not relieved by 3 SL NTG tablets. He denies chills.

Case Study Questions

1. For patients at risk of developing coronary artery disease and patients diagnosed with acute myocardial infarct, describe the modifiable and non-modifiable risk factors.
2. What would you expect to see on Mr. W.G. EKG and which findings described on the case are compatible with the acute coronary event?
3. Having only the opportunity to choose one laboratory test to confirm the acute myocardial infarct, which would be the most specific laboratory test you would choose and why?
4. How do you explain that Mr. W.G temperature has increased after his Myocardial Infarct, when that can be observed and for how long? Base your answer on the pathophysiology of the event.
5. Explain to Mr. W.G. why he was experiencing pain during his Myocardial Infarct. Elaborate and support your answer.

Assessment 03 Applying Ethical Principles
For this assessment, you will develop a solution to a specific ethical dilemma faced by a health
care professional. Before you complete the instructions detailed in the courseroom, first select
one of the ethical dilemmas below to be the focus of your assessment.
After you have selected one of the ethical dilemmas from below, return to the detailed
instructions in the courseroom to complete your assessment.

Case Study: End-of-Life Care for a Minor
Timothy Collins, a vibrant 16-year-old high school junior known for his passion for music and
soccer, has been battling an aggressive form of leukemia for two years. Despite the initial hope
and a brief period of remission, recent tests have shown that the leukemia cells have multiplied
aggressively. The prognosis is grim.
After enduring multiple rounds of chemotherapy, bone marrow transplants, and countless
hospital stays, Timothy, weary from the side effects and the emotional toll of the disease,
expresses a wish to his primary oncologist, Dr. Angela Foster, to discontinue his treatments. He
has been researching and wishes to enter hospice care, hoping to spend his remaining time in
the comfort of his home, surrounded by his loved ones.
His parents, Mr. Robert Collins, a bank manager, and Mrs. Lydia Collins, a schoolteacher, are
devastated by Timothy’s decision. They have been tirelessly researching and believe that a new
experimental treatment overseas might offer a glimmer of hope. They cannot fathom giving up
and want to explore every possible avenue to save their only child.
Dr. Angela Foster, a seasoned oncologist with over 20 years of experience, finds herself in one
of the most challenging situations of her career. She deeply respects Timothy’s maturity and his
right to have a say in his care. However, she also understands the desperation and pain of the
Collins family. The principles of beneficence and autonomy are at odds in this situation. While
she wants to act in the best interest of Timothy, she also recognizes the rights of the parents
and their wishes for their minor son.