Identifying and Communicating an Issue

The executive summary is a one-page summary of what to expect in your paper highlighting the main points of your proposal. It is the marketing piece of the project. You should use the executive summary as a tool to get the reader intrigued, so he or she wants to read your proposal to get more information. To engage the reader, identify the purpose and use appropriate tone and usage for the audience. Consider addressing the situation and your audience’s views fairly and respectfully.

As you summarize, be sure to convey the understanding and scope of the proposal. Give a thorough explanation of the proposal, and highlight relevant research to support the main idea.

Your executive summary should be written as a professional document and should include these headings:

• Purpose
• Problem
• Solution or Plan
• Conclusion