I need to conduct Competitive Intelligence about the company, Princess Cruises, domestic (U.S. only) marketing activities.

Create a report reviewing their use of the marketing mix since January 1, 2017 and their marketing goals. Attached is the written paper guidelines and the template of the assignment that goes more in depth with the other requirements. I am also going to provide you with a link of a previous paper that received a A for the same project that was assigned Pepsico as their company.

Thank you in advance

Here’s the link https://www.studocu.com/en-us/document/california-state-university-northridge/marketing-management/essays/mkt-304-final-paper-grade-a/2028906/view

and the written paper guidelines and template are attached below