PUBLIC HEALTH DISCUSSION

Please respond to one question for each reading:

Q1. Save the Crabs. The authors discuss ways to assure quality and quality control when designing effective health messages. For the “Save the Crabs” campaign, what are some ways that the planners either addressed one to two of the quality components they would need to do to assure these components?

Q2. Save the Crabs. How does this campaign apply either product, price, place or promotion (the social marketing mix) for one of their several specific audience segments? How did they determine it was the right approach? Do not repeat the segment and component of the marketing mix already discussed by other students.

—

Q3. Thackeray et al. Integrating Social Media and Social Marketing.

Thackeray describes social marketing concepts that can be applied to social media, then lays out 4 steps to accomplish your social marketing goals. The first step is understanding your audience segment. Then the next steps are based on that segment. So first, let’s consider the target of your PSA’s. What would you need to learn about them in order to design the most appropriate social media campaign? Then how might the social media choices differ for that group and service or retail providers serving that population? (OR, how would these 4 steps need to be carried out in the Save the Crabs case example?)

Q4. Thackeray et al. Integrating Social Media and Social Marketing.

One of those steps is deciding what your purpose will be for using social media, and 5 possible purposes are outlined. Pick one and explain how you would apply it to engage your intended PSA audience (or apply to the Save the Crabs campaign, or the First Five examples in the lecture). How does this article help in refining the purpose and uses of social media, based on the 5 purposes? How does the purpose defined in step 2 point us in the right direction for planning strategy and the right social media platform?

https://www.thensmc.com/resources/showcase/save-th…