complete a social media analysis for grady memorial hospital in Atlanta Ga

QUESTION

Complete an analysis of the Social Media Marketing strategy of a real healthcare organization. Create a new Social Media Marketing Plan for that organization. Submit as a PPT presentation in this folder. 

Information to be included in the presentation:

  • A summary of the healthcare organization.
  • What services do they provide?
  • Who are their competitors?
  • What does their current social media marketing strategy look like?
  • Who is the target audience?

– Use at least 2 examples of the organization’s current social media posts. Discuss at least 3 pros and 3 cons associated with each post. (The answer to this should help provide recommendations that you can come up with to improve the organization’s social media marketing strategy).

– A SWOT analysis of the organization’s current social media strategy.

– What platforms will be used? Purpose of using these platforms?

– What is your recommendation for the organization?

– How will the team measure and monitor effectiveness of the recommended strategy?

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