Understanding Relationships In CRM Is Crucial For Effective Customer Management. (70 Characters)

Customer Relationship Management (CRM)Customer relationship can be defined as the combination of methods, people, and technology companies’ use identifies their potential prospects’ needs. In the statement of Khodakarami and Chan (2014), it is more of an integrated technique used for organising relationships by emphasising explicitly on the concept of customer relationship development and retention considerably. The term customer relatio…