Creating Shared Value: How Companies Can Benefit Society And Gain Competitive Advantage
Purpose and AudienceThe title of the article is Creating Shared Value and it has been written by Michael E. Porter along with Mark R. Kramer. The article was published in Harvard Business Review in the year 2011 (Porter and Kramer 2011). The article discusses that corporation can create shared value if they provide societal benefits. The article states that companies can be economically successful in the event of catering to the …
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