PepsiCo: Strategies For Growth And Competitive Advantage

Nature of Business and Present SituationGeneric strategies are the specific strategies of an organization through which it try to achieve competitive advantage over its rivals (Salavou and Sergaki 2013). The organization chosen for this study is PepsiCo. It is an American multinational food and beverage company, which operates on global basis (Pepsico.com 2017). The study will introduce the nature and present scenario of the organization. The …