Covetella: Expanding An Online Dress Rental Business Essay.
Focusing on the online rental spaceCarol Chen had started off in 2015 with 60 dresses from her own closet and had the plans of expanding her business of rental dresses into international spheres. She had put her focus on Singapore as it is considered to be the 10th largest country with opportunities of growth in the business segment (Antikainen et al., 2020). The rental space is quite high in Singapore and therefore Covetella had come up with …
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