You are an entrepreneur beginning the process of researching a business development idea

Assignment Content

1. 
   
   Resource : Project Executive Summary Grading GuideResources:

   • Baltzan, P., and Phillips, A. (2015). Business Driven Information Systems (5^th ed).
   • Week 1 articles
   • It is recommended students search the Internet for an Executive Summary template.

   Scenario: You are an entrepreneur beginning the process of researching a business development idea. The first step in creating a high-level Information Technology (IT) strategy for your new enterprise is to develop an executive summary of your project in the context of your goal to incorporate business-driven IT. The executive summary is intended to describe high-level strategic elements of the project. The executive summary is a working document, which is expected to change over time as new project details emerge. Create an Executive Summary of your project in a minimum of 700 words that includes the following information regarding your chosen enterprise:

   • A description of the enterprise, the industry sector, product(s), and intended market
   • An overview of the business focus, corporate culture, and ethical framework
   • A summary of how the IT value chain will support enterprise innovation and competitive advantage through decision support

   Cite a minimum of 4 peer-reviewed references from the University of Phoenix Library. Format consistent with APA guidelines. Submit your assignment.